making change happen
I help organizations reach communities at scale when real-world impact is at stake. Whether it's getting people to trust a new health technology, adopt a life-saving behavior, or access resources they didn't know existed, I build campaigns and engagement strategies that break through skepticism, language barriers, and digital divides to create measurable change.
In the last 10 years, I've gotten my Master's degree from USC, specializing in media, communications and behavior change, worked with the U.S. Federal Government (Centers for Disease Control, National Institutes of Health, National Cancer Institute) Los Angeles County & California Departments of Public Health, Snapchat, Lexus, University of Southern California, AI health tech startups, and other social impact organizations.
I built my expertise in public health because that's where the stakes are highest. The skills translate to any mission-driven work where you need to reach underserved communities and change behavior at scale.
how I work
I know how to reach people where they are. Not in a buzzword way, I mean actually figuring out where a community gets their information, who they trust, and what barriers stand between them and the thing you're offering. Sometimes that's Instagram. Sometimes it's a trusted priest or community health worker. Sometimes it's literally putting information on coasters in the bars where people gather. I've learned that there's no universal playbook, what builds trust with one community might backfire with another. The skill is knowing how to listen first, then build the right approach for that specific group of people. I'm also chronically online, I get social media.
I can make complex things make sense. When you're trying to get someone to trust a new technology, change a behavior, or access a service they've never heard of, clarity matters as much as creativity. I'm good at taking complicated products, research, or programs and translating them into language that resonates without talking down to people. This matters especially when you're working with communities that have been burned before.
I'm comfortable with messy, high-stakes work. Most of the projects I've worked on didn't have a clear roadmap when we started. I'm the person who can build the strategy while executing it, navigate regulatory constraints, manage cross-functional teams, and stay focused when things get chaotic. I've done this for the entire county of Los Angeles right when the pandemic hit. I understand how to operate where every word gets scrutinized and compliance is non-negotiable. If you're working on something that matters and it's complicated, I can help.
the after hours me
My favorite saying is from Gilmore Girls: "gather ye rosebuds while ye may" Those words have carried me through the rollercoaster I'll call my life. I've lived in Dubai, Mumbai, and Los Angeles before turning 30. Each city shaped who I am: Dubai taught me what it means to be a third culture kid, Mumbai is home and the hustle courses through my veins, and Los Angeles is where I grew up personally and professionally. I found confidence, structure, freedom, and purpose during my twenties in a city full of people from everywhere.
Currently, I'm back in Mumbai, building the next chapter of my life.
I have a few things on my plate for 2026. The first side quest is going to be learning how to sew. I'm co-hosting "Vidhya and Jiya Like Things" with my friend Vidhya—a podcast where we talk about, well, things we like. I also recently started a book club in Mumbai, because apparently I didn't have enough excuses to buy more books.
let's work together
I'm currently taking on consulting clients and open to the right full-time opportunity.
For consulting: Email me with a bit about your project, timeline, and budget. I'm open to work with agencies, brands, health tech companies, startups, consulting companies, healthcare systems, and social impact organizations on go-to-market strategy, community engagement, digital and social strategy, and behavior change campaigns. I typically respond within 24 hours.
For speaking, podcast guesting, or teaching: I love talking about reaching hard-to-reach communities, building trust in high-stakes situations, behavior change at scale, and the intersection of social impact and marketing. Drop me a line.
For general collaboration: If you're doing meaningful work and think we'd work well together, let's talk.